Mission Statement

To provide customers with a pleasant experience when purchasing flooring by having knowledgeable and friendly staff, an appealing warehouse filled with inventory, and the most competitive prices in the industry.

About Us

End Of The Roll Discount Carpet & Flooring has over 50 locations across Canada, and we continue to grow! When we come to your neighbourhood, if you are a homeowner, builder, contractor, or competitor, we bring out the 'Everyone's Welcome' red carpet.

Our Prices Will Floor You

End Of The Roll has Incredible Prices. Each of our locations carries a warehouse full of flooring that is delivered right from most of North America's leading mills. By purchasing truckloads of product, End Of The Roll gets exceptional pricing that is passed right on to the customer.

A customer's flooring is already in inventory at End Of The Roll.  Our clean and spacious showrooms are filled with pallets of Laminate Flooring, and hundreds of full rolls and roll ends of Vinyl, Berber, Trackless, and Commercial Carpets. Most stores also carry Area Rugs, Tiles, and Hardwood. So whether it's a commercial project or a small bathroom, End Of The Roll has the selection for you.

Customer satisfaction is our number one priority! Our fantastic growth has come from customers telling their friends about the great service they received from End Of The Roll. We have "Installation Centres" and we will send someone to confirm your measurements at No Charge*. There is also a full line of professional flooring supplies and accessories in stock. End Of The Roll also provides free storage to let you schedule the installation at your convenience.

Locally Owned Franchises

End Of The Roll stores are locally owned and operated by people who live, work and play in your community. It's nice to support a local retailer and save from a major retailer at the same time. Why shop anywhere else?

*See store for details.