About our store

Situated in southern Edmonton on 99th Steet just south of Whitemud Drive NW and near Gateway Boulevard NW, our large flooring store proudly serves Edmonton and the surrounding communities. Open since 1999, we have been offering the best brand names in flooring, and our showroom is full of a huge selection of in-stock inventory. We have new products arriving regularly as we stay up to date with the latest flooring trends. We also have stores located in Edmonton East and Edmonton West for your convenience.



Floor Shopping Made Easy
This excellent location has over 10,000 square feet full of product, which means that your new dream flooring is in stock and ready to be installed, today! End Of The Roll in Edmonton South is one of our strongest stores with a great and experienced team. Mike Araujo leads the team of sales and service professionals. Our team is made up of people that have been in the flooring business for a long time and are eager to help make your purchase a pleasant and positive experience. This location serves the south side of Edmonton as well as the outlying areas like Beaumont, Leduc, Sherwood Park and Nisku. We will gladly arrange installations outside of the Edmonton City limits.

We Know Flooring
Flooring is our specialty. Our staff are a knowledgeable and experienced resource that can help answer all of your flooring questions. Our dedicated team members include: Store Manager and Partner Mike Araujo; Office Manager Kimberley Swick; Flooring Advisors Jay Wahlund, Sheena Sullivan, Caleb Fischer, Narindra Gill, and Lesley Black; Cleaner and Warehouse Support Francis Ablanque, Delivery Driver Ron Yorgason; Installation Service Manager Paul Tytler; and Estimator John Silva. End Of The Roll in Edmonton South is pleased to offer our community a great place to come choose fabulous brand name flooring for less, as well as related materials ready for delivery.

Flooring is Our Passion
"Who We Are Makes a Difference" is our motto. Our staff and preferred installation partners make all the difference. We all care about our customers and our projects and there is no job too big or too small! We take pride in everything we do and hope our customers always feel welcome and appreciated. Our store has a great team of experienced Flooring Advisors who are eager to help you take care of any project.

More Savings, Less Waiting Times
We've got brand name flooring in stock, including hardwood, tile, area rugs, laminate, vinyl, and carpet. To see a list of our brand names, click here. We benefit from national buying power and pass along low prices to you. For a list of flooring products, click here, but there is way more in store so come drop by for a browse!



Flooring for Every Budget
We have a variety of payment plans available. To estimate the budget you'll need, use our calculator tool.

Charity Work
This End Of The Roll location does a lot of small community works in South Edmonton and, on a larger scale, this store has been involved in supporting Habitat for Humanity, the Edmonton Oil Kings, the Canadian Red Cross, and World Vision.

Our Community
Edmonton, Alberta is a fabulous city made up of GREAT people. One of the largest growing areas in the country, Edmonton is home to great sports teams, like the Edmonton Oilers and the Edmonton Eskimos.  Although Edmonton is home to almost a million people, it still enjoys great community and has the feel of a warm and wonderful city.  We have great shopping, dining, theatre and sport; there are lots of fun things to do during both winter and summer!

You're Invited
End Of The Roll is locally owned and operated. Drop by for a browse and see why we are Canada's Flooring Leader. Our friendly staff in Edmonton South will be happy to service all of your flooring needs.

Check out our work with Habitat for Humanity:

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Our Staff

Mike Araujo Store Manager/Director
Kimberly Swick Office Manager
Jay Wahlund Flooring Advisor
Sheena Sullivan Part-Time Sales
Narindra Gill Flooring Advisor
Alex Saley Flooring Advisor
John Silva Estimator
Ron Yorgason Delivery Driver
Brent Cummings Service/Installation Manager

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!