About our store

Our large flooring store in Medicine Hat is proud to serve our local community. Located on Dunmore Road Southeast just north of Ross Glen Drive Southeast, we offer trusted brand names in flooring. The difference at End Of The Roll is that you can actually take your new flooring home today. Whether you're looking for hardwood, tile, area rugs, laminate, vinyl, or carpet, we'll have something that suits your needs, and your budget.

Floor Shopping Made Easy
Our friendly staff are experts in the industry, and we have a variety of articles on our website as well. Give us a call or drop by with any questions, and we will come back to you with answers. We pride ourselves on our customer service and aim to serve you to our utmost capacity.

Savings Comes First
We work hard to provide the lowest prices and a huge selection of inventory. Our list of brand names is top-of-the-line, and our suppliers work hard to give us great pricing. Start your Wishlist by saving your favourite flooring products from our site, and bring them in-store so we can help find you what you're looking for. 

Flooring for Every Budget
We have a variety of payment plans available. Click here to access the cost calculator.

One-Stop Shop for Your Flooring Needs
End Of The Roll is locally owned and operated. Drop by for a browse and see why we are Canada's Flooring Leader. Our friendly staff in Medicine Hat will be happy to service all of your flooring needs.

Testimonials
Thanks so much to our customers who let us know when we've done a great job.

This is a Tweet from one of our followers: "Thanks to @endoftheroll in #medhat for the AWESOME carpet!!! GREAT service and install tips, made it very easy!!" From Kyle M.

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!