About our store

Our large flooring store in Winnipeg is proud to serve our local community. Located on Century Street at the corner of Wellington Avenue, we offer the best brand names in flooring and our showroom is full of a huge selection of in-stock inventory. The difference at End Of The Roll is that you can actually take your new flooring home today. We have pallets and large rolls in stock, and new products arrive monthly as we stay up to date with the latest flooring trends, as well as the classic popular basics.

We Know Flooring
Our friendly staff are experts in the industry. Ask us anything about flooring, and we will come back to you with answers. Our Flooring Advisors are a great resource, full of knowledge and experience, and we can help with all of your flooring questions. We pride ourselves on exceptional customer service in a helpful and friendly atmosphere. Our goal is to be fully knowledgeable about all things flooring related, so that we can serve you to our utmost capacity, and help you achieve all of your needs and expectations as you tackle your home or office renovation project.

  • BBB Accredited Business

More Savings, Less Waiting Times
We've got brand name flooring in stock, and you can take it home today. Plus, our national buying power ensures we can pass along low prices to you. Our list of products is listed here. To read more about various types of floor coverings, check out our Flooring Guide. To get a headstart, add products to your Wishlist, then print them out or email them to us. We can use these to help guide you to the right products when you come in store! For a list of the brands we have access to, click here.

Flooring for Every Budget
We have great deals every day that you can take advantage of. Ask us about storing your new floors at no charge until you are ready to pick them up. Do a quick calculation of your budget by clicking here to access the flooring calculator.

You Are Invited
End Of The Roll is locally owned and operated in Winnipeg. Drop by for a browse and see why we are Canada's Flooring Leader. Our knowledgeable and friendly staff will be happy to service all of your flooring needs. Whether you are looking for hardwood, tile, cork flooring, area rugs, laminate, vinyl or carpet, we'll have flooring in-stock that will suit your needs and your budget!

Testimonials
Thanks so much to our customers who let us know when we've done a great job.

From Ginger G. via Facebook: 
"I would like to compliment and thank Cam and the other staff at End Of The Roll for being helpful, patient, and knowledgeable! I'll be back soon for more flooring and I've told all of my friends!"

From Sherri in Winnipeg:
THANK YOU to your store in Winnipeg, as well as a huge hug to Ryan Johnston who heard my story about a family in need, and for his immediate response in offering boxes of laminate for their home renovation. He went above and beyond helping out, so from the bottom of my heart...."thank you".  The family receiving the flooring was shocked, tearful and filled with gratitude.
Again....with heartfelt typing....Thank you Ryan...and End of the Roll!!
Sherri.

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!