About our store

Conveniently located on North Service Road next to Costco and near the intersection of the 407 and 403 Highways, we offer the best brand names in flooring, and our showroom is full of a huge selection of in-stock inventory. The owner and staff at End Of The Roll in Burlington have taken great time and care to strategically chose products that are trending and up-to-date, as well as maintaining popular and classic basics in stock at all times.

The Highest Quality Brand Name Flooring
We do not sell the end of the rolls, second quality or discontinued roll ends. We simply offer the highest quality brand name flooring at the lowest prices. This means top brands which are fully backed by manufacturer warranties and our customer satisfaction guarantee. Our products are new and current, and we offer the latest styles, colours and textures. Our ability to leverage volume buying across our 53 Canadian stores means we get great prices on first quality products, and we pass these savings to our customers! We offer a large in-stock selection of Hardwood, Laminate, Resilient Vinyl, Luxury Vinyl, Carpet, Tile, Area Rugs & more.

We Know Flooring
The Burlington store opened in 2004, and our number one goal is to have a clean, bright and well-stocked showroom, and to provide great customer service as we meet all of your needs and expectations. Manager Russ Pirie says the store motto and top priority is "To serve every customer as if they are our only customer. No job is too big or too small. We give you our promise to exceed your customer service expectations!” Allow us to help you tackle that home or office renovation project, and make it easy every step of the way.

Low Prices, Huge Selection
The difference at End Of The Roll is that you don't have to rely on small samples to figure out what you want. We have pallets of hard surface flooring and large rolls of carpet and vinyl in stock that you can touch and see before you buy. As part of Canada's Flooring Leader, we benefit from national buying power, which means we can pass along some aggressive savings to our customers. Furthermore, we participate in a monthly promotion program, and we have a great clearance section always available.

Flooring for Every Budget
We have payment plans available, and you can do a quick calculation of your budget by clicking here. For some useful questions to ask yourself, click here. We have great deals every day that you can take advantage of. Ask us about storing your new floors at no charge until you are ready to pick them up.

Charity Work and Our Community
Local owners Robert and Lori Steeves are proud to call Burlington home. "With its vibrant urban core and lush green spaces as well as easy highway access to everywhere you would want to go, it is easy to see why Burlington is consistently ranked among the top five cities to live in Canada,” Robert says. They have proudly supported many local teams and charities over the years including local youth baseball, hockey and soccer organizations, as well as senior hockey fundraising tournaments. They have also provided donations to charity events involved with JDRF (Juvenile Diabetes Research Foundation), the Heart and Stroke Foundation, and Breast Cancer Research.

  • End Of The Roll in Burlington won the Burlington Post Reader's Choice: Platinum Award 2012

You're Invited
Here at End Of The Roll, we are proud to be locally owned and operated. We invite you to drop by for a browse and say hello! Our friendly staff in Burlington will be happy to service all of your flooring needs.

Testimonials
Thanks so much to our customers who let us know when we've done a great job. This hand-written letter is particularly touching.

Our Staff

Robert Steeves Store Manager
Russ Pirie Flooring Manager
Chris Slack Flooring Advisor
Trevor Selin Flooring Advisor
Lori Steeves Administrative Associate
Jason Couture Warehouse Associate

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!