About our store

End Of The Roll in London is proud to serve our local community with a large flooring store. Located on Wharncliffe Road South, just south of Belmont Drive / Ferndale Avenue, we offer trusted brand names in flooring and a showroom stocked with a fantastic selection of inventory. With lots of rolls of carpet and vinyl, and pallets of hardwood and laminate always in stock, you can actually take your new flooring home today. We have new products arriving regularly, from area rugs to cork flooring, and our rotating stock means that many of our items are always on sale.

Floor Shopping Made Easy
Ask our friendly staff anything about flooring, we are up-to-date on the latest product knowledge and strive to be a great local flooring resource for you. Feel free to bring in some samples of the colours you are trying to match, or find a floor that you love and match the paint later! For handy design tips, click here. For a great list of questions to ask before you buy, click here. We offer exceptional customer service in our London store, and we try to create a very helpful and friendly atmosphere. We hope you will let us help you achieve all of your expectations as you tackle your residential or commercial renovation project.

Low Prices, Huge Selection
As a member of Canada's Flooring Leader, we benefit from the power of group buying, which means we can pass along some aggressive savings to our customers. We also have a great clearance section always available.

Flooring for Every Budget
We have payment plans available, and you can use our handy calculator tool to figure out a rough idea of your budget. For some useful questions to ask yourself, click here. We have great deals every day that you can take advantage of. Ask us about storing your new floors at no charge until you are ready to pick them up.

We Welcome You
End Of The Roll is locally owned and operated. Drop by for a browse. Our friendly staff in London will be happy to service all of your flooring needs.

Contact Us

If you have a flooring related question, we are happy to help. Drop by the store anytime, give us a call, or fill out this online form and we will respond as promptly as possible.

Thanks and we look forward to being of service!


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