About our St. Catharines Store

Our End Of The Roll flooring store in St. Catharines is proud to be serving our local Niagara region (Fort Erie, Welland, Port Colborne, Dunnville, Beamsville, Grimsby and Niagara Falls). Locally owned and operated, our large End Of The Roll location is on Welland Avenue just west of Bunting Road. Our showroom is home to a huge selection of floor inventory and brand names you can count on. Whether you are looking for hardwood, tile, area rugs, laminate, vinyl flooring, carpet or more, we'll have something in-stock to suit your needs and your budget.

Flooring Done Right
The flooring staff here in St. Catharines is proud to always have a fully stocked store that is kept in perfect order. We trust this level of organization is a reflection of the great service we provide to our customers. We invite you to use us as your local flooring resource. Because our friendly staff are experts in the flooring industry, they are happy to help with all your flooring needs, big or small.

Just see what our customers have to say!


"Just want to say a very "big thank you" for your fantastic customer service. I had great help picking out my bathroom ceramic and the job was done in a very timely and speedy fashion.
 
Most of all a huge thank you and much appreciation for the very speedy manner in which you and your installers took care of my grouting problem. I realize that sometimes a job does not go exactly as planned but I was very impressed with yourself and your two installers taking care of the problem with absolutely no mess or fuss! Everything looks just beautiful!!!
 
I have absolutely no hesitation in recommending "End Of The Roll" for any flooring project a customer needs done!
 
'GREAT CUSTOMER SERVICE ALL THE WAY AROUND!!!'"

- Anita C.

Flooring for Every Budget
There are a variety of payment plans available. We have great deals every day that you can take advantage of - ask us about storing your new floors until you are ready to pick them up. To figure out a quick calculation of your budget, click here for our handy flooring calculator. To see what's happening with this month's promotion, click here.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tile, Vinyl, Cork Flooring, and more!