ALS (Amyotrophic Lateral Sclerosis, also known as Lou Gehrig's Disease) is a progressive neuro-muscular disease in which nerve cells die and leave voluntary muscles paralyzed. Every day, two or three Canadians die of the disease.

ALS is characterized by stiff muscles, muscle twitching, and gradually worsening weakness due to muscle wasting. This results in difficulty speaking, swallowing, and eventually breathing. The cause is not known in over 90% of cases, and there is no cure for ALS. This disease affects about 2 people per 100,000 per year.

The ALS Society of Canada is dedicated to supporting people living with ALS and investing in research for the future.

The Blue Cornflower is the symbol for ALS, as it is hardy despite its fragile appearance. It is also long lasting, and grows in most locations in Canada. As the Blue Cornflower is planted, awareness of ALS grows along with it across the country.

ALS became well known in the United States when it affected famous baseball player Lou Gehrig. Stephen Hawking, who gained fame for his scientific achievements, also lived with the disease. In 2014, videos of the "Ice Bucket Challenge" went viral on the internet and greatly increased public awareness. However there is still more to do!

End Of The Roll is proud to support this worthy cause during the month of June.