End Of The Roll is proud to help promote Plan Canada’s ethical gift-giving program during the month of May.

Plan Canada’s Gifts of Hope is an ethical gift-giving program that gives twice: here and abroad. Ethical giving is about giving a gift that truly matters, a unique gift that brings with it hope and change to the lives of families and entire communities across the world.

With Gifts of Hope, you can give a gift that means a newborn getting a healthy start to life or literacy and skills training for a mother.


Your donation goes to buy the very items you are purchasing. For example, the $75 for the mom shop goes directly to vocational training courses coupled with numeracy and financial literacy. It offers Village Savings and Loans programs that help women work together to create small business opportunities like making honey, peanut butter, clothing or soap – initiatives that are feeding families and providing an income.

What will you see when you enter the mom shop? You’ll see entrepreneurial women carving out their own path and designing their own future. You’ll see mothers who are able to look after their families and keep their children nourished, healthy and in school. Buy this gift, support the mom shop and you’ll be helping mothers and families earn a living to create a better day.

Purchase the mom shop gift today. Your $75 gift will be matched for a $375 value*! With a matched gift, your donation will be matched with a donation by a government, foundation or Plan organizational partner, giving more children the gift of hope, helping more families live better lives, and transforming more communities*.


Checking up on moms and their newborns within the first three days of the baby’s birth is critical. With the gift of a newborn checkup, for $30 you’ll help ensure that babies thrive and new moms recover well from the delivery by supporting the essential work of community health workers in developing countries. In communities where health care centres are difficult to access and infant mortality rates are already too high, home wellness visits can save lives.

Purchase a newborn checkup. Your $30 gift will be matched for a $120 value*!

When you give a Gift of Hope, real dollars go to real projects in the communities where Plan works – and these gifts change real lives. Make an impression, change the world, and change lives – with one gift.


Plan is a global movement for change, mobilizing millions of people around the world to support social justice for children in developing countries.

Founded in 1937, they are one of the world’s oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, they have only one agenda: to improve the lives of children.

Plan works in 51 developing countries across Africa, Asia and the Americas to give children, families and communities the tools they need to break the cycle of poverty and begin the cycle of progress, by creating sustainable solutions for improving their own lives.

*In the event that money raised exceeds project requirements, funds will be used to support similar activities for children and communities in need and match ratios may change

Thanks to our friends at Plan Canada for contributing this article.