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Kitchener, ON


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935 Frederick St.
Kitchener, ON N2B 2B9
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(519) 570-2722
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(519) 570-3669


Mon - Fri: 9:00am - 6:00pm
Sat: 9:00am - 5:00pm
Sun: 12:00pm - 4:00pm
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Save on flooring at End Of The Roll!

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Our well-organized flooring store in Kitchener, ON has been proud to serve our local community since 1995. Located on Frederick Street just south of Victoria Street North (facing Bad Boy Furniture), we offer the best brand names in flooring and our showroom is full of a huge selection of in-stock inventory. The difference at End Of The Roll is that you can actually take your new flooring home today. We have pallets of hardwood and laminate, and large rolls of carpet and vinyl always in stock, and new products arrive monthly as we stay up to date with the latest flooring trends, as well as the classic popular basics.

We Know Flooring
Our friendly staff are experts in the flooring industry. Kimberley Schaefer took ownership in November 1998 and has assembled an excellent team. Our staff are a great resource, full of knowledge and experience, so be sure to come to us with all of your flooring questions. We work on delivering exceptional customer service in a professional and helpful way. We have flooring installers that we are certain will exceed your expectations!

Flooring Done Right
Customer service is #1 for us here at End Of The Roll flooring store in Kitchener. We want to make sure that each and every customer, no matter the size of purchase, is treated with the utmost professionalism. We pride ourselves on providing quick installation on everything that we sell. For example, if a customer chooses carpet, 9 times out of 10 we can have it installed within 48 hours, and sometimes even as early as the same day. We pride ourselves on offering very competitive pricing on everything we sell. We also offer contractor pricing on everything we sell.

Low Prices, Huge Selection
We've got brand name flooring in stock, and you can take it home today. Plus, our national buying power ensures we can pass along low prices to you. Our list of products includes: engineered hardwood, carpet, luxury vinyl tile, luxury vinyl plank, laminate, vinyl flooring, area rugs, solid hardwood (custom order), carpet tile (custom order), underpad / underlay, hallway runners, entry mats, and accessories. Unfortunately at this time, we are unable to offer porcelain, ceramic, slate, or other tiling at this location. All in-stock flooring can also be custom ordered in a variety of different sizes and colours.

To browse flooring room scenes online, click here. To read more about a variety of flooring topics, click here.

Our Community
We are a strong supporter of our local OHL team, the Kitchener Rangers! We also proudly support Sunshine Foundation - Dreams for Kids, National Service Dogs, local food bank drives, and Toys For Tots Christmas Toy Drive.

Flooring for Every Budget
With pallets of laminate and hardwood, large rolls of carpet, vinyl, and area rugs always in stock, we are guaranteed to have stylish flooring for any budget. Do a quick calculation of your budget by clicking here to access the flooring calculator. For a list of considerations before you buy, click here.

You Are Invited
Our End Of The Roll flooring store is locally owned and operated in Kitchener. We invite you to drop by for a browse and see why we are Canada's Flooring Leader. Our personable experienced staff will be happy to service all of your flooring needs.


We really appreciate it when our customers take the time to let us know we've done a good job.

From Louise M on Facebook:
I went into the store and bought some carpeting for our cat gym. Then I went back to get a few more small rugs for in front of my washing machine. I like the people who work there and good service and products. The carpeting that we have in our living room is from there and it is 17 years old and is in great shape. ...thanks to the End of the Roll. Once you have found a good thing you stay with it and recommend to all of your friends and neighbours.