About our Regina Flooring Store

End Of The Roll (Regina), New Carpet, Regina, SK

Conveniently located across from Victoria Square Shopping Centre on Victoria Avenue East, our spacious and well-organized End Of The Roll flooring store is easy to browse. We proudly serve the Regina, SK community. From small bathrooms and single bedrooms, to the whole basement or a custom shower with floor to ceiling tile, we can tackle it all. If you're selling or renting and need quick turnaround, we can even have it installed in a short time frame. We offer trusted brand names and a huge selection of inventory. Fantastic new products are arriving regularly as we stay current with the latest trends and classic popular basics.

Our Team - We Know Flooring!
For over 23 years, Alison has been the Owner and Manager of this efficient and friendly store. Alison has invested in extensive training with the Flooring Consultants and Inspection Training Services, Inc (FCITS) in Dalton Georgia - the homeland of flooring mills. Alison believes a satisfied customer is one who gets a product that meets their needs and expectations and her team will take the time to discuss what those needs are, and how to fulfill them.

At her side for 13 years now is the Sales team manager Darren. With a long history in customer service and sales, he's a dedicated and diligent flooring expert. However, you're only as strong as your team, and flooring advisors Everett and Jigar offer even more experience to ensure your job is done right. Most recently, Roxanne Howe has joined the team following her many years of service at Alfords, and we are thrilled to have her design expertise, pleasant demeanor and hard working spirit that are sure to fit right in.

There are also faces you may not see everyday, but are just as critical to our store. Shawn has been a great Warehouse Manager for 9 years now, with the help of our other Shaun who's doing a great job keeping the warehouse running like a well oiled machine in his absence. And of course we can't forget Kimber, who has been the Office Administrator for the past 9 years. We all work hard to ensure our customers are happy, from the start to the finish of their flooring projects.

Last, but certainly not least, is the team of installers and subcontractors we've worked with - some for over two decades! These are the folks tasked with getting your dream flooring into your home and looking its best.

So come on by and meet our amazing team. We can’t wait to help you with all things flooring!

Find "The One" Here
According to Oprah Winfrey, "It's much easier for me to make major life, multi-million dollar decisions, than it is to decide on a carpet for my front porch. That's the truth." Let us help you with the information and design ideas you need to make a decision you can be happy with for years to come, whether it's the front porch or the whole basement! We stock over 1 million dollars in flooring, specializing in all styles of carpet, vinyl, LVP, and laminate flooring.

Flooring Done Right
Our Regina flooring store is:

  • A+ rated on the Better Business Bureau (BBB).
  • a member of ICC, approved for insurance flooring contracts.
  • the recipient of End Of The Roll's coveted "Beyond Award" in 2008.
  • a proud supporter of The Sunshine Foundation: Dreams for Kids.
  • a proud sponsor of Regina's Extreme Home Makeover 2009.
  • a proud sponsor of Rebuilding Dreams 2011.

More Savings, Less Waiting Times
With really great brand name flooring options in stock for you to choose from, it's easy to see and touch the flooring you're interested in. That's what makes us different - you don't have to rely on tiny samples to make the right choice. For a list of some of our brands, click here. To put together a Wishlist of flooring you love, get started here. However, bear in mind that this listing is not comprehensive and there is way more to choose from in store!

Flooring for Every Budget
Ask us about using your End Of The Roll card to take 90 days to pay, interest free! We accept Visa, MC, Amex, debit and cash as well. We participate in great monthly promotions and always have some items at clearance prices. To do a quick calculation of your budget, try our Calculator Tool. For some helpful questions to consider before you buy, click here. Whether you're looking for hardwood, tile, area rugs, laminate, vinyl, or carpet, we'll have flooring that will suit your needs, and your budget!

Our Community
Store owner Alison loves living here. She says, "Regina is a great big little city. I love that even as we grow and get more services and stores, you can get pretty much anywhere in under 30 minutes. We have a fantastic University, an International airport and beautiful treasures in Wascana Lake and the Legislature grounds."

At Your Service
End Of The Roll flooring store is proud to be locally owned and operated. Our knowledgeable staff in Regina, SK will always be happy to service all of your flooring needs. We invite you to drop by for a browse and see what makes us Canada's Flooring Leader.

Flooring for every room in your home: kitchen, bedroom, bathroom, living room, dining room, basement, den, gym, hallways, stairs and more. Hardwood, Laminate, Luxury Vinyl Tile & Plank, Carpet, Area Rugs, Tile, Vinyl, Outdoor Carpet, Global DecKing, and more!

Our Staff

Alison Elliott Store Manager
Darren Sales Manager
Everett Flooring Advisor
Jigar Flooring Advisor
Roxanne Howe Flooring Advisor
Shawn Warehouse Manager
Shaun Warehouse