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Marketing

 
The key ingredient to the success of any business is the importance of marketing and advertising. We provide Franchisees with support for all aspects of marketing their stores.

With the help of an Advertising Agency and our in-house Marketing Centre, each store is provided with the key elements for traffic flow and branding awareness. In order to invest valuable advertising dollars conservatively and effectively, it is critical to have a clear direction and focus on the demographic profile of the core purchaser of floor covering. This has been verified through the use of target market analysis, research, and surveys.

Franchisees are provided with high impact promotions that are showcased on a national scale, and which follow our own End Of The Roll Media Calendar.