Choose Your Floor

End Of The Roll offers a unique advantage over other flooring stores in Canada as we have a huge selection of in store products, which means you can take your new flooring home today. 


Hardwood is a contemporary and timeless choice that will bring real value to your home now and for many years to come. From smooth to distressed finishes, light or dark tones, we have a huge and beautiful selection.


Laminate offers the look and feel of hardwood, at a fraction of the price. Easy to install and available in a wide variety of colours and styles, it's worth asking us about when you come in store. Browse online for ideas and imagine the possibilities!

Luxury Vinyl

Practical, affordable, and incredibly realistic, Luxury Vinyl offers the look and texture of hardwood and natural stone. This designer's dream product is gaining an increase in popularity and is one of our best sellers.


Vinyl is a very affordable and durable option for any room in your home. Vinyl can handle the spills and is particularly useful in bathrooms and kitchens. Many finishes are stain and scuff resistant as well. We have the latest trends in stock!


The softness and comfort that carpet offers can't be beat. Choose from a wide variety of stain resistant carpet, many with 25 year warranties. Browse our online selection or stop by your local store to touch and compare. We can answer all your questions.

Area Rugs

Area Rugs can add colour, brighten any room, or help define a space. They can be changed by the season or passed down to the next generation. Whatever you are looking for, chances are we have it. We carry both modern and classic designs.


Tile is a classic and sound investment in your home. Perfect for moisture-prone areas such as kitchens, bathrooms, and mudrooms, they also provide sophistication to living rooms, entrances, and hallways. Available in porcelain, ceramic, or natural stone.


Cork is a newly popular option in the world of flooring. Environmentally renewable, soft on the feet, and super stylish, cork is worth considering. It is suitable for living rooms, dens, and bedrooms.