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Red Deer, AB


We are here to help with any questions you may have



#110 - 7835 Gaetz Ave. E.
Red Deer AB, T4P 1M8
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(403) 340-8844
Call us


Mon-Fri 9:00AM - 5:00PM
Sat 10:00AM - 4:00PM
Sun Closed
Or by appointment
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Our large flooring store in Red Deer, Alberta is proud to serve our local community. Located on Gaetz Avenue East across from Rona, we offer the best brand names in flooring and our showroom is full of a huge selection of in-stock inventory. The difference at End Of The Roll is that you can actually take your new flooring home today. We have pallets and large rolls in stock, and new products arrive monthly as we stay up to date with the latest flooring trends, as well as the classic popular basics. Whether you're looking for hardwood, area rugs, laminate, vinyl or carpet, we'll have flooring that will suit your needs and your budget.

Flooring Done Right
Our friendly staff are experts in the flooring industry, and the owners have practically grown up in the business. Use our Flooring Advisors as a resource for all of your flooring questions and needs. We care about our customers and work hard to deliver great service each and every time!

Low Prices, Huge Selection
Our national buying power allows us to benefit from great discounts, and we pass along these savings to our customers. For a list of online products, click here, however there is way more in store. Some of the brand names we carry are described here. Drop by and see for yourself how many options there are, and what's on sale today. Our in-store promotion changes every few months!

Flooring Shopping Made Easy
We have payment plans available for every budget, and you can work out your costs in advance with this helpful calculator tool.

You're Invited
End Of The Roll is locally owned and operated. Drop by for a browse and see why we are Canada's Flooring Leader. Our friendly staff in Red Deer will be happy to service all of your flooring needs.


Thanks so much to our customers who let us know when we've done a great job.

"We've used laminate in the past and found the Vinyl Planking so much easier and cleaner to install. It was a great choice! Our condo is built with many angled walls but installation was easy and the results are beautiful. Thank you End of the Roll. We're really pleased with the product!" Andre & Lorna B.

This is a Tweet from one of our followers: "Thanks to @endoftheroll in #medhat for the AWESOME carpet!!! GREAT service and install tips, made it very easy!!" From Kyle M.

Our staff

Flooring Advisor

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