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South Edmonton, AB


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580 Parsons Rd SW,
Edmonton AB, T6X 1N4
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(780) 432-5557
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Mon-Fri 9:00am - 6:00pm
Sat 10:00am - 5:00pm
Sun Closed
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Save on flooring at End Of The Roll!

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Our two large flooring stores, conveniently situated in Edmonton on 580 Parsons Road SW (Parsons & Ellerslie) and just north of the Yellowhead at 128th Avenue, proudly serve Edmonton and the surrounding communities, our large flooring stores proudly serve Edmonton and the surrounding communities. Open since 1999, we have been offering the best brand names in flooring, and our showroom is full of a huge selection of in-stock inventory. We have new products arriving regularly as we stay up to date with the latest flooring trends.

Floor Shopping Made Easy
These excellent facilities have over 10,000+ square feet full of product, which means that your new dream flooring is in stock and ready to be installed, today! These stores were designed specifically for End Of The Roll, they are bright with great lighting, and offer a clean open, modern feel that is very easy to shop in. Store Managers, Jennifer Young and Aaron Tellier take great pride in keeping the stores clean, organized and perfectly tagged, making it incredibly easy for customers to browse and shop. Our team is made up of people that have been in the flooring business for a long time and are eager to help make your purchase a pleasant and positive experience. These locations service Edmonton as well as the outlying areas like Beaumont, Leduc, Sherwood Park, Fort Saskatchewan, and Nisku. We will gladly arrange installations outside of the Edmonton City limits.

We Know Flooring
Flooring is our specialty. Our staff are a knowledgeable and experienced resource that can help answer all of your flooring questions. Our dedicated team members include Mike Araujo, Store Partner; Jennifer Young, Store Manager; Aaron Tellier, Store Manager; Michael Johnston, Assistant Manager; Flooring Advisors; Serwina Cortel, Kerry Grady, Jay Wahlund, Paul Tytler, Richard Rosenow, Casey Morland, Lyle Schambler, Kimberly Swick, and Lindsay Gray; Warehouse Marcelo Corte, and Rolando Acquiat. Our Flooring Advisors offer you in-depth flooring sales and installation knowledge and are a dedicated sales staff. End Of The Roll is pleased to offer our community a great place to come choose fabulous brand name flooring for less, as well as related materials ready for delivery.

Flooring is Our Passion
"Who We Are Makes a Difference" is our motto. Our staff and preferred installation partners make all the difference. We all care about our customers and our projects and there is no job too big or too small! We take pride in everything we do and hope our customers always feel welcome and appreciated. Our store has a great team of experienced Flooring Advisors who are eager to help you take care of any project.

More Savings, Less Waiting Times
We've got brand name flooring in stock, including hardwood, tile, area rugs, laminate, vinyl, and carpet. To see a list of our brand names, click here. We benefit from national buying power and pass along low prices to you. For a list of flooring products, click here, but there is way more in store so come drop by for a browse!

Flooring for Every Budget
With pallets of laminate and hardwood, large rolls of carpet, vinyl, and area rugs always in stock, we are guaranteed to have stylish flooring for any budget. Do a quick calculation of your budget by clicking here to access the flooring calculator. For a list of considerations before you buy, click here.

Charity Work
Our End Of The Roll locations do a lot of small community works in Edmonton and, on a larger scale, our stores has been involved in supporting Habitat for Humanity, the Edmonton Oil Kings, the Canadian Red Cross, and World Vision.

Our Community
Edmonton, Alberta is a fabulous city made up of GREAT people. One of the largest growing areas in the country, Edmonton is home to great sports teams, like the Edmonton Oilers and the Edmonton Football Club. Although Edmonton is home to almost a million people, it still enjoys great community and has the feel of a warm and wonderful city. We have great shopping, dining, theatre and sport; there are lots of fun things to do during both winter and summer!

You're Invited
End Of The Roll is locally owned and operated. Drop by for a browse and see why we are Canada's Flooring Leader. Our friendly staff will be happy to service all of your flooring needs.


MIKE ARAUJO Store Director at End Of The Roll in South Edmonton, AB
Store Director
JENNIFER YOUNG Store Manager at End Of The Roll in South Edmonton, AB
Store Manager
PALLAV SHARMA Office Manager at End Of The Roll in South Edmonton, AB
Office Manager
MICHAEL JOHNSTON Assistant Manager at End Of The Roll in South Edmonton, AB
Assistant Manager
JAY WAHLUND Flooring Advisor at End Of The Roll in South Edmonton, AB
Flooring Advisor
PAUL TYTLER Flooring Advisor at End Of The Roll in South Edmonton, AB
Flooring Advisor
RICHARD ROSENOW Flooring Advisor at End Of The Roll in South Edmonton, AB
Flooring Advisor
KIMBERLY SWICK Flooring Advisor at End Of The Roll in South Edmonton, AB
Flooring Advisor
MARCELO CORTEL Warehouse Associate at End Of The Roll in South Edmonton, AB
Warehouse Associate
RON YORGASON Delivery Driver at End Of The Roll in South Edmonton, AB
Delivery Driver